A powerful new photography project is painting a picture of change in Rhyl, with residents’ voices at the heart of a vision for the town’s future.
Rhyl-born photographer David Baker has launched an ambitious community project designed to capture the true spirit of his hometown.
The initiative aims to shine a light on local lives, challenges, and hopes as the town embarks on a £20 million, 10-year regeneration programme.
David suffered life-changing injuries in a 2016 cycling collision, which left him with brain damage, memory loss and balance problems.
During rehabilitation he trained in photography at Arts University Bournemouth, specialising in commercial work before turning to ideas with a strong social purpose.
“Photography gave me a second chance, because after the incident I had to rethink everything,” said David.
“Returning to my hometown for this project felt natural. There’s so much negativity about Rhyl, but I know how much good there is here. My goal is to give residents a visible voice – to listen, to capture, and to show their experiences in a way that really counts.”
Since beginning the project at the Foryd Community Centre, David has already taken more than 250 portraits, aiming to reach 721 in total.
Each subject is asked three questions: what’s good about Rhyl, what’s bad, and what could be better?
Responses have been candid, heartfelt, and often surprising, combining fond memories with practical ideas for the town’s future.
From calls for more seating and better community amenities, to reflections on unemployment and the resilience of local families, the images and testimonies offer a grassroots perspective on Rhyl today.
From October 6, he will expand the project with a week of pop-up portrait sessions at Queen’s Market, making it easier for residents from across the town to take part. The portraits will eventually form the basis of a public exhibition at Wicked Wales Studios in Marsh Road, with the potential to tour other venues in the seaside resort.
Wicked Wales Director Rhiannon Wyn Hughes MBE, a member of Rhyl Neighbourhood Board, said: “This is an amazing, earthy and much-needed project.
“What David is doing highlights both the struggle people face and the incredible opportunities that exist when their voices are properly heard.
“This work goes right to the heart of the regeneration strategy, shaping ideas and making a difference where it matters most, in the community.”
David insists this portfolio is not about dwelling on problems, but about presenting an honest, unfiltered view of the community: “It’s not about negativity. It’s about hope, resilience, and ideas for the future. Rhyl is full of character and grit – this project is about capturing that and ensuring decision-makers understand the real voices of the people.”
With support from Rhyl Neighbourhood Board, Wicked Wales, and local charities including Brighter Futures, the initiative is set to become a cornerstone of community engagement throughout the town’s regeneration.
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